The following article was featured in the Lansing State Journal on Sunday, October 10 as part of the “Mapping Michigan’s Recovery” series. Many thanks to Louise Knott Ahren for her journalistic abilities! We chatted about my awesome job, why I stayed in Lansing, and the mis-match between perception and reality of opportunity in our community. There is also a photo at the link above.
Brain drain: Perception of Michigan a problem with some
When Amanda VanderMeulen looks out the window from her office at Biggby Coffee headquarters, she sees a different Michigan than the one so many other young people see.
She sees a place of potential and progress.
A place where young talent and passion can meet opportunity and success.
A place that offers the lifestyle, support and - most important - jobs to the very people that experts say Michigan needs to revamp its economy.
And her advice to the state’s future leaders on how to plug the “brain drain” - the feared exodus of young graduates to other states - is quite simple.
Show them there’s a reason to stay, says VanderMeulen, 22, business development coordinator for Biggby.
“There are great things happening,” she says. “Above all else, Michigan is a place where you can start something.”
VanderMeulen is a leading voice in the “Love Lansing” movement - a growing Twitter-fueled cache of young professionals who have adopted Lansing as their home base and are almost evangelical in their promotion of the region.
Look, she says. Michigan definitely has problems. But one of the biggest - at least when it comes to attracting young people like herself - is pure perception.
“A lot of students don’t understand that there are jobs here,” she says.
VanderMeulen graduated from Michigan State University in May. When she started college, her vision for the future was set someplace far away.
Maybe Chicago or Washington, D.C. - one of those big cities that seem so shiny from afar.
But then she took a course about entrepreneurship in Michigan.
Everything changed.
“I realized that this is a great state,” she says.
She decided to stay here, no matter what. She interned, networked, got involved with local groups of other young people - an effort that paid off when she landed a much-coveted job in franchise development at Biggby, one of Michigan’s fastest growing companies.
“Every day, I get to help people start a business,” she says. “It’s so fun.”
The critical mass is there, she says. The grassroots Love Lansing momentum has happened on its own.
So it’s up to the next set of elected officials to make policy that supports what’s already there, she says.
Build incentives for companies to hire young workers, she says. Find ways to encourage the redevelopment of downtowns, where young professionals want to live.
But also recognize, she says, when it’s time to back off.
“There are forces larger than the Legislature or governor that are making our community better.”